Introduction
Social media is where modern couples discover wedding florists. A strong social presence generates inquiries, builds your brand, and establishes you as an expert. Here is exactly how to use each platform effectively.
Instagram for Florists
Content Strategy
| Content Type | Frequency | Purpose |
|---|---|---|
| Portfolio posts | 2-3x/week | Showcase best work |
| Reels (process/reveal) | 2-3x/week | Algorithm boost, reach |
| Stories | Daily | Engagement, personality |
| Carousels | 1x/week | Education, saves |
Best Performing Content
- Before/after reveals — Show the transformation from empty venue to floral wonderland
- Process videos — Time-lapse of bouquet creation
- Client reactions — Genuine reactions to seeing their flowers
- Seasonal spotlights — "What is in season this month"
- Behind the scenes — Studio life, flower processing, van loading
Hashtag Strategy
Use 15-20 hashtags per post mixing:
- Broad: #weddingflowers #weddingflorist #bridalflowers
- Style: #bohowedding #rusticwedding #gardenstylebouquet
- Local: #[city]florist #[city]wedding #[state]weddingflorist
- Specific: #peonyseason #dahliawedding #gardenroses
Pinterest for Florists
Pinterest is a search engine, not just social media. Treat it like SEO.
Pinterest SEO Tips
- Keyword-rich pin descriptions — "Blush and burgundy bridal bouquet with garden roses and eucalyptus for a romantic fall wedding"
- Board titles with keywords — "Fall Wedding Bouquets" not "Autumn Vibes"
- Link every pin to your website — Drive traffic back
- Pin consistently — 5-10 pins per day using a scheduler
- Rich pins — Enable rich pins for automatic website data
Board Structure
- Wedding Bouquets by Color (separate boards per color)
- Seasonal Wedding Flowers (spring, summer, fall, winter)
- Centerpiece Ideas
- Ceremony Flowers
- [Your City] Weddings
Use WPro.AI's Pinterest Chrome Extension to capture and analyze flowers directly from Pinterest.
TikTok for Florists
Why TikTok Works
- Massive organic reach (even with small follower count)
- Younger engaged couples are on TikTok
- Behind-the-scenes content performs exceptionally well
TikTok Content Ideas
- "Day in the life" of a wedding florist
- Flower processing — Trimming, conditioning, arranging
- Wedding setup reveals — Empty venue to finished look
- "How much does this cost?" — Price transparency content
- Flower care tips — "How to keep roses alive longer"
Posting Schedule
- 3-5 TikToks per week
- 15-60 second videos
- Use trending sounds
- Post at peak hours (7-9 AM, 12-2 PM, 7-9 PM)
Measuring Success
| Metric | Goal |
|---|---|
| Instagram followers | Steady growth (50-200/month) |
| Engagement rate | 3-6% (floristry performs well) |
| Website clicks from social | Track monthly |
| Inquiries sourced from social | Track per platform |
| Pinterest monthly views | 50K+ within 6 months |
Time Management
| Platform | Weekly Time Investment |
|---|---|
| 3-5 hours | |
| 1-2 hours (batch with scheduler) | |
| TikTok | 2-3 hours |
| Total | 6-10 hours/week |
If that feels like a lot, start with Instagram only and add Pinterest once you have a system.
Use WPro.AI to manage your client pipeline from social media leads.
Conclusion
Social media is the most cost-effective marketing channel for wedding florists. Choose 1-2 platforms, post consistently, and track what generates real inquiries — not just likes.
Related: How to Get Wedding Florist Clients | Pinterest Florist Tool | Wedding Florist Software
