Introduction
Your proposal is often the deciding factor between booking a wedding and losing it to a competitor. A professional, well-organized proposal builds confidence and justifies your pricing.
This guide shows you how to create wedding flower proposals that win clients.
What Makes a Winning Proposal
Essential Elements
- Cover page - Professional branding
- Introduction - Personal connection
- Design concept - Vision and mood
- Itemized quote - Clear pricing
- Terms and conditions - Policies
- Call to action - Next steps
Proposal Structure
1. Cover Page
Include:
- Your logo
- Client names
- Wedding date
- Wedding venue
- Your contact information
2. Personal Introduction
Write 2-3 paragraphs covering:
- Thank them for considering you
- Reference your consultation
- Express excitement about their vision
- Briefly mention your experience
3. Design Concept
This is where you shine:
Describe the overall vision:
"For your garden party wedding at [Venue], I envision romantic, loose arrangements in a soft palette of blush, cream, and sage. We'll incorporate garden roses, peonies, and trailing greenery to create an effortlessly elegant atmosphere."
Include:
- Color palette visualization
- Flower varieties you'll use
- Style references
- Inspiration images (with permission)
4. Itemized Quote
Break down each item clearly:
| Item | Description | Qty | Price |
|---|---|---|---|
| Bridal Bouquet | Garden roses, peonies, ranunculus in blush and cream with trailing ribbon | 1 | $285 |
| Bridesmaid Bouquets | Complementary design, slightly smaller | 4 | $125 ea |
| Boutonnières | Rose and eucalyptus | 6 | $25 ea |
| Ceremony Arch | Asymmetrical floral installation | 1 | $850 |
| Centerpieces | Low garden arrangement in gold compote | 12 | $95 ea |
Always include:
- Delivery and setup fees
- Tax (if applicable)
- Total clearly displayed
5. Terms and Conditions
Cover your business:
- Deposit requirements (typically 50%)
- Payment schedule
- Cancellation policy
- Substitution policy
- Setup and breakdown timeline
6. Call to Action
Make it easy to say yes:
- Clear next steps
- Deposit amount
- Contract signing process
- Response deadline
Proposal Design Tips
Visual Presentation
- Use consistent branding
- Include quality images
- White space is your friend
- Professional fonts (avoid Comic Sans!)
- PDF format for easy sharing
Pricing Psychology
- Present packages (good, better, best)
- Highlight value, not just price
- Include "investment" not "cost"
- Show what's included, not excluded
Common Proposal Mistakes
1. Too Much Text
Keep it scannable. Use bullets and tables.
2. Unclear Pricing
Hidden fees destroy trust. Be transparent.
3. No Visuals
Brides think visually. Include images.
4. Generic Templates
Personalize every proposal.
5. Slow Turnaround
Send within 48 hours of consultation.
Digital vs. Printed Proposals
Digital Proposals (Recommended)
Pros:
- Instant delivery
- Easy to update
- Interactive elements
- Track when opened
- Environmentally friendly
Best Format: Interactive PDF or proposal software
Printed Proposals
When to use:
- Luxury market clients
- In-person presentations
- When requested
Using Proposal Software
Modern florist software streamlines proposals:
WPro.AI Features
- Professional templates
- Automatic pricing calculations
- E-signature integration
- Client portal access
- Payment processing
Time Savings
Manual proposal: 2-3 hours Software proposal: 30-45 minutes
Follow-Up Strategy
After Sending
- Immediate: Send confirmation email
- 3 days: Check if they received it
- 1 week: Address any questions
- 2 weeks: Final follow-up
If No Response
- Don't be pushy
- Offer to answer questions
- Mention limited availability
- Know when to move on
Proposal Templates
Budget-Friendly Template
Package A - Essential Blooms
- Bridal bouquet
- 2 bridesmaid bouquets
- 4 boutonnières
- 2 corsages
Investment: $XXX
Mid-Range Template
Package B - Garden Romance Everything in Package A, plus:
- Ceremony arrangements (2)
- 8 centerpieces
- Sweetheart table flowers
Investment: $X,XXX
Luxury Template
Package C - Full Floral Experience Everything in Package B, plus:
- Floral arch
- Aisle arrangements
- Welcome sign florals
- Cake flowers
- Additional installations
Investment: $X,XXX+
Conclusion
A professional proposal does more than list prices—it sells your vision, builds trust, and makes booking easy. Invest time in creating beautiful, clear proposals and watch your conversion rate improve.
Use these templates as a starting point and customize them for your brand and clients.