Introduction
A thorough consultation is the difference between a smooth wedding and a stressful one. Ask the right questions upfront, and you will price accurately, avoid surprises, and build client trust from day one.
Before the Consultation
Prepare by gathering:
- Client's name, wedding date, and venue
- Any inspiration images they have shared
- Your availability for their date
- Current pricing and package information
The 25 Must-Ask Questions
Vision and Style (Questions 1-5)
- What is your overall wedding vision or theme? (Romantic, modern, rustic, boho, classic, etc.)
- Can you share your Pinterest board or inspiration images?
- Are there specific flowers you love or must have?
- Are there any flowers you dislike or are allergic to?
- What is your color palette?
Budget (Questions 6-8)
- What is your overall floral budget? (If they are unsure, offer ranges: $1,500-3,000, $3,000-5,000, $5,000+)
- What are your top floral priorities? (Bouquet, ceremony, reception — help them allocate)
- Are you open to seasonal substitutions to maximize your budget?
Wedding Details (Questions 9-14)
- How many guests are you expecting?
- How many tables will you need centerpieces for?
- What is your wedding party size? (Bridesmaids, groomsmen, flower girls, ring bearers)
- Will there be separate ceremony and reception locations?
- Is the ceremony indoors or outdoors?
- What is the venue's aesthetic? (Modern, rustic, grand, intimate)
Specific Floral Needs (Questions 15-21)
- Personal flowers: How many bouquets, boutonnieres, corsages, and hair flowers?
- Ceremony flowers: Arch, aisle markers, altar arrangements?
- Reception flowers: Centerpiece style preference (low, tall, mixed)?
- Additional pieces: Cake flowers, welcome sign, sweetheart table, cocktail hour?
- Do you need any non-floral items? (Candles, rentals, fabric)
- Will you want to repurpose ceremony flowers at the reception?
- Are there any venue restrictions? (No candles, no nails, specific setup windows)
Logistics (Questions 22-25)
- What time is the ceremony? (Determines setup timeline)
- What is the venue address and access situation? (Loading dock, stairs, elevator, distance from parking)
- Who is your wedding planner/coordinator? (If applicable)
- When do you need the proposal by?
Red Flags to Watch For
| Red Flag | What It Means |
|---|---|
| "We do not really have a budget" | They have not thought about costs — set expectations early |
| "My Pinterest board has 500 pins" | Unfocused vision — help them narrow down |
| "We want peonies in October" | Out-of-season request — educate on alternatives |
| "Can you match this exact photo?" | Unrealistic expectations — discuss natural variation |
| "Our last florist quit" | Ask why — there may be difficult dynamics |
After the Consultation
- Send a recap email within 24 hours summarizing what you discussed
- Create the proposal within 48 hours (use WPro.AI to build visual proposals fast)
- Follow up at 3 days if no response
- Keep notes for future reference
Consultation Tools
Use WPro.AI's Pinterest Tool during consultations to identify flowers in client inspiration photos instantly. Build professional proposals with our proposal builder.
Conclusion
A structured consultation protects your time, sets expectations, and demonstrates professionalism. Use this checklist for every client and you will book more weddings with fewer surprises.
Related: Wedding Flower Proposal Templates | How to Price Wedding Flowers | Wedding Florist Software
