Introduction
Understanding wholesale flower prices is essential for accurate proposals and healthy margins. Prices fluctuate by season, origin, and supplier — and getting caught off-guard by a price spike can wipe out your profit on a wedding.
This guide covers current wholesale pricing for the most common wedding flowers.
Wholesale Price Tiers
Tier 1: Standard ($1.50 - $4.00/stem)
| Flower | Price Range | Peak Season |
|---|---|---|
| Standard Roses | $2.00 - $3.50 | Year-round |
| Carnations | $0.75 - $1.50 | Year-round |
| Chrysanthemums | $1.50 - $3.00 | Fall |
| Alstroemeria | $1.00 - $2.00 | Year-round |
| Baby's Breath | $3.00 - $5.00/bunch | Year-round |
| Eucalyptus | $4.00 - $7.00/bunch | Year-round |
Tier 2: Premium ($4.00 - $8.00/stem)
| Flower | Price Range | Peak Season |
|---|---|---|
| Garden Roses | $5.50 - $9.00 | May - Oct |
| Ranunculus | $3.50 - $5.50 | Feb - May |
| Lisianthus | $3.00 - $5.00 | Jun - Sep |
| Dahlias | $4.00 - $7.00 | Jul - Oct |
| Spray Roses | $3.00 - $5.50 | Year-round |
| Anemones | $4.00 - $6.00 | Nov - Apr |
Tier 3: Luxury ($8.00 - $15.00+/stem)
| Flower | Price Range | Peak Season |
|---|---|---|
| Peonies | $8.00 - $15.00 | May - Jun |
| Orchids (Phalaenopsis) | $15.00 - $25.00/stem | Year-round |
| Lily of the Valley | $6.00 - $10.00 | Apr - May |
| Protea | $8.00 - $12.00 | Year-round |
| Sweet Peas | $4.00 - $7.00/bunch | Mar - Jun |
| Hellebores | $6.00 - $10.00 | Dec - Mar |
Seasonal Price Variations
Prices increase 1.5x to 2x when flowers are out of season. Key seasonal rules:
- Valentine's Day (Feb 14): Rose prices spike 2-3x for 2 weeks
- Mother's Day (May): All flower prices increase 1.5x
- Peonies: Only available May-June at standard wholesale. Out of season, expect $15-20/stem imported
- Dahlias: Domestic only Jul-Oct. Not reliably available in winter
- Holiday weeks: Wholesale markets may be closed or limited
Sourcing Options
Local Wholesale Markets
- Best pricing on standard flowers
- Limited variety depending on region
- Cash-and-carry availability
- Relationships matter for priority access
Online Wholesalers
- Wider variety including imports
- Consistent pricing year-round
- Minimum order requirements
- Shipping costs add $15-40 per box
Direct Farm Relationships
- Best pricing for local, seasonal flowers
- Ultra-fresh product (1-2 day transit vs 5-7 for imports)
- Limited to what the farm grows
- Seasonal availability only
Import Wholesalers
- Colombian and Ecuadorian roses, hydrangeas
- Dutch specialty flowers
- Consistent year-round availability
- Higher per-stem cost but reliable supply
Bulk Discount Strategies
- Combine orders across events — Ordering for 3 weddings at once gets better pricing
- Build wholesaler relationships — Regular buyers get priority and better rates
- Pre-order seasonal flowers — Book peonies 3-4 months in advance for guaranteed pricing
- Use substitutions strategically — Offer clients a "seasonal best" option instead of specific flowers
Using Cost Data for Proposals
Upload any arrangement photo to our Flower Cost Calculator to get instant identification and wholesale cost estimates. This eliminates the guesswork when building proposals from Pinterest inspiration photos.
Conclusion
Wholesale flower pricing knowledge is a competitive advantage. Track prices, build supplier relationships, and use seasonal availability to guide clients toward the best value. Your margins depend on it.
Related: The Florist Markup Formula | How to Price Wedding Flowers | Budget-Friendly Wedding Flowers
