Details Flowers vs Curate — Which Is Right for Your Floral Business?
We break down the real differences — and show you what both are still missing.
Quick Overview
Both Details Flowers and Curate are established florist software tools with their own strengths.
Details Flowers
Founded in 2015 by an event florist in central Florida. Focuses on visual proposals, stem counting, and supplier connections. Known for its design community through Details University.
Curate (formerly StemCounter)
Founded by florist Ryan O'Neil. Started as a stem counting tool and evolved into full event management with proposals, CRM, rental tracking, and wholesaler ordering.
Where Details Flowers Wins Over Curate
Stronger visual proposal design with polished layouts
Established supplier/vendor network with direct preferred connections
Details University training community with structured courses
Longer track record in wedding floristry since 2015
Where Curate Wins Over Details Flowers
Lower entry price (~$75/mo vs ~$150/mo)
Built-in CRM with online intake forms that auto-import inquiries
Rental tracking with overbooking notifications
Can combine wholesale orders across multiple events
Can send orders to ANY supplier directly (not just preferred vendors)
Email template automation for client communication
Recipe sharing with customizable brand colors
Quick proposal duplication for similar events
Where Both Fall Short
Neither Details Flowers nor Curate offers these features — but WPro.AI does.
No AI-Powered Pricing
Details Flowers relies on manual pricing from your own research. Curate has no pricing intelligence either. Neither analyzes your arrangements or suggests optimal pricing — you are on your own to calculate margins.
No Pinterest Chrome Extension
Curate offers in-app drag-and-drop from Pinterest, but you still have to manually navigate there. Details Flowers has no Pinterest integration at all. Neither has a browser extension that lets you capture inspiration with one click while browsing.
No Built-in Website
Details Flowers requires a completely separate website provider. Curate has intake forms but no actual website. Neither gives you a professional florist website connected to your CRM — that is an extra tool and extra cost.
No Wholesaler PDF Reports
Curate can send orders directly to suppliers, and Details Flowers works with preferred vendors, but neither generates clean PDF shopping reports you can email to any wholesaler. WPro.AI auto-generates professional PDFs.
Slower Proposal Creation
Details Flowers has a multi-step recipe editing process that users call time-consuming. Curate is faster with quick duplication but still not as streamlined as WPro.AI, which cuts proposal time by 50% or more.
Limited Template Expansion
Both platforms have static template libraries. Neither releases new proposal and website templates continuously like WPro.AI does.
Three-Way Feature Comparison
See how WPro.AI, Details Flowers, and Curate compare across every key feature.
| Feature | WPro.AI | Details Flowers | Curate |
|---|---|---|---|
| Proposal Speed | 50%+ faster | Slower | Moderate |
| AI-Powered Pricing | ✓ | ✗ | ✗ |
| Pinterest Chrome Extension | ✓ | ✗ | In-app drag & drop |
| Built-in Website + CRM | Full website + CRM | ✗ | Forms only (no website) |
| Client Portal + Change Tracking | Full tracking | Basic | Basic |
| Rental & Supply Tracking | ✓ | ✗ | ✓ |
| Wholesaler PDF Reports | Auto-generated PDFs | ✗ | Direct send to suppliers |
| Proposal Builder | AI-enhanced | Strong visual | Quick duplicate |
| Stem Counting | ✓ | ✓ | ✓ |
| CRM / Lead Management | Connected to website | Basic pipeline | Built-in forms |
| Combined Wholesale Orders | Via PDF reports | Added 2019 | ✓ |
| Supplier Marketplace | Coming Soon (PDFs for now) | Preferred vendors | Any supplier |
| Payment Processing | Flexible (Zelle, Venmo, check, Square) | Yes (+ 1% fee) | ✓ |
| Recipe Management | ✓ | ✓ | ✓ |
| E-Signatures | ✓ | ✓ | ✓ |
| Training/Education | Growing | University | Support |
| Continuous New Templates | ✓ | Limited | Limited |
| Starting Price | $138/mo | ~$150/mo | ~$75/mo |
The Third Option Both Audiences Should Consider
Whether you are leaning toward Details Flowers or Curate, WPro.AI offers the best of both worlds — plus features neither competitor has.
All for $138/month or $1,500/year with all features included.
Frequently Asked Questions
Common questions about choosing between Details Flowers, Curate, and WPro.AI
Details Flowers excels at visual proposal design and has established supplier connections through their preferred vendor network. Curate is more affordable at ~$75/month and includes rental tracking with overbooking notifications plus the ability to send orders to any supplier. If visual polish and training resources matter most, Details Flowers has the edge. If you need rental tracking and lower costs, Curate wins. However, WPro.AI combines proposal quality with rental tracking, adds AI-powered pricing, and includes a built-in website — all for $138/month or $1,500/year.
Curate starts at approximately $75/month, making it the more affordable option. Details Flowers starts around $150/month and adds a 1% surcharge on payment processing. On a $10,000 wedding paid through Details Flowers, you lose an extra $100 in fees. WPro.AI is $138/month or $1,500/year with zero payment surcharges, and includes a built-in website that could eliminate another monthly tool cost.
Yes. Curate includes rental tracking with overbooking notifications — if you accidentally book the same arch twice on the same date, Curate alerts you. Details Flowers does not have rental tracking at all. WPro.AI also includes full rental and supply tracking alongside florals in every proposal.
Yes. Curate allows you to combine wholesale orders across multiple events and send them directly to any supplier. Details Flowers added combined ordering in 2019 but works through their preferred vendor network. WPro.AI generates organized PDF shopping reports that you can email to any wholesaler.
Details Flowers has a curated network of preferred vendors with direct integrations. Curate lets you send orders to any supplier, giving you more flexibility. WPro.AI takes a different approach — it generates professional PDF reports for any wholesaler you choose, so you are not locked into any vendor network.
WPro.AI is the only wedding florist software with AI-powered pricing. Neither Details Flowers nor Curate offers AI analysis of your arrangements or data-backed pricing suggestions. WPro.AI's AI analyzes your designs and recommends optimal pricing based on market data — no more guessing your margins.
Ready to Try the Best of Both Worlds?
Get the proposal polish of Details Flowers, the CRM features of Curate, plus AI-powered pricing and a built-in website — all in one platform.
7-day free trial. No credit card required.
Feature comparisons are based on publicly available information as of February 2026. We strive for accuracy but features and pricing may change. We are not affiliated with Details Flowers or Curate. All trademarks belong to their respective owners.